Research into Real Nappies
The Women’s Environmental Network conducted a study into participant’s reaction to the Real Nappies for London pilot incentive scheme when it was first introduced in 2006. GfK NOP carried out the data-processing functions for this project which can be found here: GfK NOP Consumer Research.
Real Nappies for London frequently monitors the effectiveness and uptake of the voucher incentive scheme. Online surveys are sent to those who have received a real nappy voucher. Please contact Real Nappies for London if you would like further details.
Find out how we calculate our tonnages
Hackney has shown a fertile ground for building real nappy culture